top of page


The Unseen Struggle
Milo Breakfast Campaign
The international advertising agency IPG Mediabrands Malaysia approached YONGL for Nestle Milo Breakfast's social media campaign surreal imaging works. After several meetings with the team in the agency, the agency proposed YONGL's sketches to the client and the client liked one of the sketches he created and decided to use it as the main concept for the entire campaign.
In an unexpected turn of event, YONGL charged a professional sellout fee of RM10,000 as the project had to be handed to another studio for execution. The agency agreed and the collaboration was ended professionally.
Client /
Nestle Milo Malaysia
Role /
Idea & Sketches
Agency /
IPG
Year /
2019

bottom of page